"This project is definitely in our win column."
- Project Sponsor, Major League Baseball Advanced Media (MLBAM)
Summary
Lead UX Architect and Product Manager for Dugout, a high-profile iOS app deployed by Major League Baseball Advanced Media (MLBAM) in collaboration with Apple. Dugout is used by coaches and players to make real-time in-game decisions based upon advanced visualizations of proprietary stats.
As Lead UX Architect, I designed the primary screens, interactivity and navigation, and supervised the development of rapid prototypes and usability testing. As Product Manager, I created the product roadmap, wrote development-ready specifications and managed the overall risk of delivery.
As Lead UX Architect, I designed the primary screens, interactivity and navigation, and supervised the development of rapid prototypes and usability testing. As Product Manager, I created the product roadmap, wrote development-ready specifications and managed the overall risk of delivery.
Dugout launched successfully on opening day in front of a US audience of 3.7 Million. Shortly thereafter, Disney purchased MLBAM for $2.8B and our technical team went on to build Disney+.
Responsibilities as Lead Product Manager
• Ensured project success by controlling project risk under tight timeline
• Created product vision and roadmap
• Helped to assemble and mentor product team, including sourcing designers and prototypers
• Defined best practices for AGILE design + development process
• Aligned stakeholders (SMEs, Baseball BOC, Apple and MLBAM data team)
• Wrote development-ready specifications
• Created product vision and roadmap
• Helped to assemble and mentor product team, including sourcing designers and prototypers
• Defined best practices for AGILE design + development process
• Aligned stakeholders (SMEs, Baseball BOC, Apple and MLBAM data team)
• Wrote development-ready specifications
Responsibilities as Lead UX Architect
• Initial concept and navigation design
• Designed primary screens, interactions and data visualizations
• Managed team of five assistant designers, prototypers and usability testers
• Application features include interactive charts, video, annotation, off-line-syncing and customization
• Made special design considerations for outdoor use by players under intense competitive pressure
• Final responsibility for wireframes, prototypes, visual comps, developer-ready assets and overall look-and-feel
• Designed primary screens, interactions and data visualizations
• Managed team of five assistant designers, prototypers and usability testers
• Application features include interactive charts, video, annotation, off-line-syncing and customization
• Made special design considerations for outdoor use by players under intense competitive pressure
• Final responsibility for wireframes, prototypes, visual comps, developer-ready assets and overall look-and-feel
Project Success
• Successful deploy+debut on Opening Day
• US viewing audience: 3.7 M
• Internal success for MLBAM-Apple partnership
• US viewing audience: 3.7 M
• Internal success for MLBAM-Apple partnership
• 3 months after deploy, Disney purchased MLBAM for $2.8B
• Dugout technical team went on to build Disney+
• Dugout app continues in use during live games by all 30 MLB teams
• Dugout technical team went on to build Disney+
• Dugout app continues in use during live games by all 30 MLB teams
